Meet the Authors: Prof. Mauro Guillén, #PlatformParadox
Event hosted by The Wharton School
June 15, 2021 – June 15, 2021Online event
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Wharton School Press' new "Meet the Authors" series, hosted by Prof. Peter Fader, continues with guest Prof. Mauro Guillén, author of "The #PlatformParadox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace." Join the Wharton faculty authors for a conversation about Guillén's research into companies' global strategies, from culture and institutions to local competitive dynamics and pursuing markets in a logical sequence.
Learn more about the series: whr.tn/meettheauthors
Learn more about the book and author: whr.tn/platformparadox